Business strategy

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Conventional wisdom holds that companies should see to their shareholders' needs first, their customers' second and their employees' last of all. I have always done the opposite and so has the rest of our team.

At the Virgin Group, our employees come first, then our customers, then our shareholders. It is simply common sense: If your workforce is happy and well-motivated, your customers are more likely to be happy as well - which means there is greater chance that your business will see strong sales and good profits, generating the results that your shareholders demand.

- Richard Branson, founder of the Virgin Group and companies such as Virgin Atlantic, Virgin America, Virgin Mobile and Virgin Active

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