It's yummy! Those who love chocolate sponge cake should give this a try. It seems to give a little more fuller filling, likely because it's in bread form. I bought it from The Baker's Cottage at One Utama. Original price was RM3.20 but was on promotional price of RM2.60. The ingredient of the bread is as follows: High protein wheat flour Butter Margarine (butter and margarine???) Sugar Eggs UHT Milk Cocoa powder Chocolate emulsifier (or so I guess - the actual term in Malay language is "Coklat emulko") Salt Raising flour Yeast Not exactly healthy food...hehe...but it's delicious!