Interlude: Subway's interesting promotion

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Subway 12.20

Here's the interesting bit: some of these sandwiches were priced at RM12.20 from the ala carte menu. So basically, Subway was paying customers RM0.30 to take one of these drinks.

Mispricing? Or competition was simply too strong that they had to do this?

Comments

Twilight Man said…
I think I have seen similar tactics to lure customers with free drinks or just RM1. That is a clever gimmick that could easily fool me! I need water. Ha ha.
April 12, 2017 at 4:01 PM
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