Canberra May 09 Part 2

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One of my sis's favourite tv show is The Gruen Transfer, where the host and a panel of experts talk about some advertisements.

I caught it last night where somewhere at the start they mentioned about a global brand using ads that claimed its product was recommended by Doctor Associates Inc or something like that. It certainly gave the impression that a group of doctors recommended it, right? I'm sure you're familiar with such ads with such endorsement/recommendation.

Well, I cannot really remember what The Gruen Transfer discovered about the true nature of the Inc but subsequently they revealed that they have registed a company with the name "Nine Out Of Ten Experts". Hence, anyone who wants to engage them to recommend a product could then obtain the tagline in an ad: "Nine out of ten experts recommend this".

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