Car advertisement

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Sometimes when I watch or listen to an advertisement, I take note of its key selling point. For cars, it can be price, size, design, stability, reliability, special features etc.

The most recent car advertisement I heard over the radio is that for the latest Volkswagen Golf. Their selling pitch? It can go from 0 to 100km/h in just 6.5 seconds. 

Really? That's the selling point in a country where the top speed limit is a mere 110km/h? In KL itself, there are even sections of highways/expressways where the limit drops to 80km/h and that too hasn't taken into account the traffic. In fact, I find it hilarious watching some drivers at such roads zoomed for 50m before needing to stop again because of traffic and lo behold, we mere turtles behind them catch up in mere seconds.

Look at the examples of selling points I listed at the start. Would you spend your money in choosing speed over any one of these?

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